Pet parents are spending more than ever on care that keeps dogs and cats healthy and comfortable. In the U.S. alone, APPA reports $152B spent on pets in 2024 (with $13.0B in “Other Services,” which includes grooming/boarding/training, etc.), and projects $157B for 2025.
On top of that, the U.S. pet grooming services market was estimated at $2.06B in 2024 and is projected to keep growing through 2030—driven by demand for premium services, mobile options, and specialized add-ons.

So what’s actually trending right now in grooming for dogs and cats—and how can you tie it to real, bookable services? Below are the biggest “what pet parents are asking for” trends, connected directly to Dogi’s Mobile Grooming’s service offerings.

Trend 1: Mobile, one-on-one grooming (because stress-free is the new luxury)

The biggest shift isn’t a haircut style—it’s the experience. Pet owners increasingly want grooming that avoids noisy salons, cages, and long waits. Mobile grooming also matches today’s lifestyle (busy schedules, hybrid work, multi-pet households), and market research explicitly calls out mobile/at-home availability as a growth driver.

How Dogi’s connects: Dogi’s is built around a calm, private, at-your-home model.

Trend 2: Cat grooming is growing fast (and owners are finally treating it as “normal care”)

Cats aren’t “self-cleaning” in the way many people assume—especially long-haired cats, seniors, anxious cats, or cats prone to mats and hairballs. The broader market reflects this: the cat segment is expected to grow faster than dogs in grooming services over the next several years.

How Dogi’s connects: Dogi’s cat grooming emphasizes low-stress, one-on-one handling, plus mat/tangle management and de-shedding support.

If your “trend angle” for the article is social-media-real, this is it: more cat parents are booking grooming proactively instead of waiting for a matting emergency.

Trend 3: De-shedding + “cleaner home” grooming (allergens, hairballs, and seasonal blowouts)

De-shedding is booming because it solves problems pet parents feel every day: fur on couches, lint rollers, hairballs, coat funk, and undercoat buildup.

How Dogi’s connects: Dogi’s de-shedding package is positioned as a full coat treatment (bath + conditioner + high-velocity drying + brush-out + undercoat removal).

Content angle that performs well: “De-shed isn’t just cosmetic—undercoat buildup can trap moisture and debris, and regular coat maintenance helps you spot skin issues early.” (That’s also consistent with how industry reports frame grooming as tied to wellbeing.)

 

Trend 4: Skin-sensitive grooming (hypoallergenic, gentle product choices)

Pet parents are far more ingredient-aware than they used to be—especially if their pet has itchiness, dryness, or frequent licking. Groomers are seeing more requests for “gentle,” “hypoallergenic,” “fragrance-light,” and “sensitive skin” routines.

How Dogi’s connects: Dogi’s service pages repeatedly highlight comfort-first grooming and mention hypoallergenic/vegan product choices (especially on dog bath and puppy/senior services).

Trend 5: Year-round flea & tick awareness (not just “summer problems”)

Parasite prevention has become a constant conversation—not seasonal. CAPC explicitly makes the case for year-round flea and tick control as best prevention.

How Dogi’s connects: When pet parents discover fleas/ticks, they want fast help now, plus guidance for preventing reinfestation.

Helpful, “real” tip to include in your article: If there’s a significant infestation, you often need to treat the environment too (bedding, vacuuming, etc.). Dogi’s page also mentions prevention guidance for home/yard.

Trend 6: Paw + nail care as preventative health (not just a quick add-on)

More owners now treat nail trims like a mobility and comfort service—especially for small dogs, indoor pets, and seniors.

Veterinary guidance commonly points out practical signals like nails touching the ground or clicking on hard floors—and recommends regular trims depending on activity level.

How Dogi’s connects:

  • Nail Trimming Miami (includes nail assessment + trimming + optional smoothing/filing + after-care guidance)

Bonus sub-trend: Nail caps (especially for indoor cats + scratch control)

With declawing increasingly discouraged or restricted in many places, nail caps have become a popular temporary tool—when used thoughtfully.

How Dogi’s connects:

  • Nail Caps Miami (Dogi’s notes typical wear time around 4–6 weeks, depending on nail growth/activity)

Trend 7: “Creative grooming” (pet-safe color, themed looks, and social-ready styles)

This is heavily driven by social platforms: ear tips, tail gradients, holiday themes, subtle streaks—done with pet-safe dyes and good coat prep.

How Dogi’s connects:

Important angle to keep it “real”: the best results happen when color is paired with a clean, properly prepped coat—so it naturally ties into Dog Grooming / Cat Grooming or a bath first.

Trend 8: Dental “fresh breath” services (with a crucial safety note)

Pet parents are paying more attention to oral care—bad breath, visible tartar, and gum redness are now common reasons people ask about add-ons.

How Dogi’s connects:

  • Deep Teeth Cleaning Miami lists plaque/tartar removal (as appropriate), gumline cleaning (when tolerated), polishing (when available/appropriate), and at-home guidance.

Safety + credibility note you should include in the article (this matters)

Major veterinary orgs (including AAHA and the American Veterinary Dental College) warn that “nonanesthetic dentistry”/scaling without anesthesia is generally not appropriate as a substitute for a true veterinary dental procedure—because it can’t fully evaluate or treat disease under the gumline and carries stress/aspiration/injury risks.

How to word it without “throwing shade”: position it as a cosmetic/support option for suitable pets, and advise pet parents to consult their vet—especially if there’s pain, bleeding gums, loose teeth, or significant buildup.